BUSINESS: Change Management (03)

Organizations are never really stable!

Conclusion: change is the normal situation.

The development of an organization proceeds in discontinuity

• Stable stages (profit, growth) alternate with short period of profound crisis.


• Crisis constitute the ends and beginnings of stages of corporate development.


• Crisis also have positive functions: they are sources of energy against tendencies to remain put.


• Fundamental change identifies the transition between two development phases.

Classic enterprise lifecycle - dangers and opportunities

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Source: G. Müller-Stewens / Ch. Lechner