BUSINESS: Holiday eSpending

[via nielsen//netratings, as pdf]

Interesting study from Goldman Sachs, nielsen//netratings, and Harris Interactive about the eSpending (Online shopping) in the US for the 2005 holiday season (Christmas' period):

• total holiday spending hits $25 bn (oct. 29 till dec.16), excluding travel


• +25% compared to the same period in 2004


• categories ranked by revenue


• apparel/cloting: 17% (!)


• computer hardware/peripherals: 14%


• consumer electronics: 14%


• books: 10%


• video games (HW/SW): 7%


• 45% of holiday shoppers went directly to an online retailer (URL)


• 71% have felt very or somewhat satisfied, only 8% very or somewhat dissatisfied with their online shopping experience


• 3 main issues encoutered: product out of stock (22%), could not locate a sought after item (18%), shipping costs excessive (16%)

Crazy, how the shopping structure is changing from year to year and how the remaining issues are evolving. Paiement security seems not to be a problem anymore for example.

Tags: online shopping